Michelle James tells Tide News says she got a response from her own pic but it really took off when her daughters posted their "bald" pics.
She tells us her daughter's posted pics and sent it out as a Bald is Beautiful nomination challenge instead of the negative drinking challenge that was out at the time.
James says at first a friend shaved her head in support and she said you don't have to shave your head just cover your hair up with a scarf or hats.
To see a series of the bald is beautiful pics, search #bib or #bald is beautiful on Facebook.
