The Sea Dogs, Canaport LNG and the Anglophone School District have launched the program that will see those students who read three books be eligible for Sea Dog tickets.
Sea Dogs President Wayne Long tells Tide News they want to make reading fun for the kids and he's hoping the program will be expanded to other schools from St Stephen to Sussex next year.
School District Superintendent Zoe Watson says it's essential children know how to read by grade 3, otherwise it becomes more of a challenge later on and can result in behaviour problems.
It's estimated 60 per cent of people in the province 16 years of age and older have problems with literacy.
