Friday, June 28, 2013

Tourism Minister Optimistic About Summer Season

The Canada Day weekend officially kicks off the summer vacation period - and - Provincial Tourism Minister Trevor Holder is excited about this year's potential.

Holder tells Tide News his department has been refocusing its promotions on key markets like the Big Apple where we showcased a video in Times Square.

He says there has been a lot of investment in refreshing our Fundy experience branding through improvements like the second cruise terminal and expansion of the Fundy Trail.

The Minister says his department is also more savvy in how it's targeting its promotions through the use of postal and zip codes - and - as result - Holder says he's feeling good about this year's summer tourism season.