The Nature Conservancy of Canada is spreading the awareness about an endangered species found only in Charlotte County.
Program Manager of the NCC, Paula Noel, tells Tide News of a delicate plant with purple bell shaped flowers, called Van Brunt's Jacob's Ladder.
She says there were records of the plant being seen in New Brunswick in the 1880's, but there had been no record of it since then, so everyone assumed it was extinct.
Jacob's Ladder was re-discovered in 2005 by Dwayne Sabine and Stephen Clayden in Dipper Harbour.
The plant has also been found in Utopia.
The NCC is asking anyone to report their sightings of Jacob's ladder.
You can email them at atlantic@natureconservancy.ca or by phone at 1-877-231-4400.
Photo by Stephen Clayden.