Saturday, July 31, 2010

New Flavour Doing Well

Something that certainly goes well with a sunny long weekend is a cold beer.

Joel Levesque is Vice President of Communications with Moosehead Breweries and tells us since launching their newest summer flavour -Moose Light Blackberry- at the end of June, sales have been great.

He says they've achieved their sales objectives and they're getting great feedback about it.

Levesque says the Moose Light Blackberry might be back next summer, or they might have a new flavour because consumers seem to be really interested in experimenting and product innovation.