Do you like juice in your beer?
Moosehead hopes you do. The company rolling out a new product called Radler.
Ray Gracewood of Moosehead tells us consumers want products that are not traditional beer flavours.
He
says they are very excited about the response from testing on this
product adding it feels different and tastes different and a whole
different consumption experience.
Radler-style beverages have
been around for 100 years in Europe. The Moose Light version blends
grapefruit, grape and lemon juice with beer.
It will be available in New Brunswick liquor stores next week and will begin shipping to Nova Scotia in early May.
Some lucky Saint Johners might find it in local liquor stores this weekend.