The campaign was started in 2007 by two Nova Scotia high school students who -- overnight -- rallied almost their entire high school student population, mostly through social media, to wear pink in support of a Grade 9 student who was bullied the day before for wearing the color to school.
One of those students was Travis Price, who can be seen here with Fundy High School Principal John Tanner. Price spoke to Fundy students last year on Pink Shirt Day.
